More than a third of workers in the United States say they would not join a company if they didn’t like its corporate culture, according to a recent survey conducted by the Robert Half international staffing firm.

The poll found 35% of U.S. and 40% of Canadian seekers wouldn't accept a job even if it was a perfect match if the corporate culture clashed.

In addition, 91% of U.S. and 90% of Canadian managers said a candidate's fit with the organizational culture is equal to or more important than their skills and experience.

"In today's competitive hiring environment, employers risk missing out on strong candidates if they don't promote what makes their organizational culture unique," says Paul McDonald, senior executive director for Robert Half.

"This research reinforces the notion that finding the right fit involves more than evaluating someone's qualifications and experience,” he adds. “There has to be a focus on what motivates that individual and the type of work environment in which they will thrive."

McDonald also stresses that the conversation shouldn't end with recruitment efforts. "To keep top performers, employers need to pay close attention to their corporate culture and continue nurturing and promoting those aspects of it that make their company a great place to work."

By wide margins the employees surveyed said the ideal corporate culture they would like to work in would by supportive, team-oriented and innovative. They also rated unfavorably cultures described as traditional and competitive.

Why is organizational culture important? Half says a toxic workplace hurts employees and damages businesses by driving away top performers.

“On the flip side, a company that inspires and rewards its workers is likely to thrive and create positive buzz,” the company points out.