Welcome to the American Chain of Warehouses Spotlight
Happy New Year!
Wishing everyone a happy and prosperous New Year. We look forward to another year ahead.
Meeting Announcement
The new Team of the American Chain Of Warehouses would like to share it’s vision for 2026 with it’s members for their input and feedback.
The call will be on Tuesday January 20, 2026 at 4pm Eastern Time.
We will be sending a link to the call ahead of the call, please know anyone from your company who can join us are welcome.
Thanks,
Marketing ROI Sets the Bar for 3PL Growth
Logistics industry data shows top-performing 3PLs tend to generate about $27 in qualified sales pipeline for every $1 spent on marketing, highlighting the importance of disciplined, ROI-focused go-to-market efforts. This benchmark suggests that measured, targeted marketing can significantly amplify lead quality and revenue potential across third-party logistics providers.
2025 Supply Chain: A Year of Transformation
2025 saw supply chains navigate geopolitical disruptions and trade-policy uncertainty by shifting toward more dynamic sourcing strategies and treating inventory as a strategic asset, rather than a buffer. AI moved from pilot projects to embedded operational tools that enhance decision-making and predictive logistics, while talent strategies had to evolve to support these new technology-enabled workflows — showing that adaptability and strategic clarity were key to resilience.
| In this spotlight you can expect: |
Marketing ROI |
2025 Outlook |
Flexible Warehousing |
RFID Visibility |
Industry Takeaways |
Growth Benchmarks |
| Warehouse Technology |
| Webinars |
| ACWI January Spotlight |
Flexible Warehousing Cuts Costs & Boosts Agility
Flexible (or fractional) warehousing lets companies avoid long-term fixed leases by paying only for the space and services they actually use, meaning you can scale storage up or down with demand rather than absorb unused capacity costs. This model helps slash overhead, improve responsiveness to seasonal swings, and bring inventory closer to customers without costly permanent infrastructure, ultimately reducing lead times and transportation expense while enhancing overall network agility.
RFID’s Expanding Role Across the Supply Chain
While RFID technology has been around since World War II, it’s now transforming how modern warehouses and distribution centers operate. Its impact extends well beyond the four walls, giving companies real-time visibility into shipments at every stage of the supply chain. This level of transparency helps ensure on-time delivery and builds confidence for customers across both low and high value goods.
3PL Value Creation Summit 2025 Highlights
At the 2025 3PL Value Creation North America Summit, C-suite executives, investors, and tech leaders gathered to discuss major industry drivers like digitalization, e-commerce growth, domestic transportation trends, and strategic value creation. Conversations focused on how to navigate a shifting market by leveraging technology, network optimization, and investment strategies to strengthen competitive positioning in 3PL services. The event underscored the ongoing importance of collaboration and innovation among operators in a rapidly evolving logistics landscape.
Supply Chain Growth Index (SCGI) Benchmarks GTM Effectiveness
The newly released Supply Chain Growth Index (SCGI) gives freight, logistics, and supply-chain companies a standard benchmark to evaluate how efficiently they turn go-to-market spend into pipeline growth, using a core metric called the Logistics Growth Efficiency Ratio (LGER) to measure return per dollar invested. Early data highlights wide performance differences across the industry and encourages leaders to continuously track and compare their GTM efficiency to drive smarter investment decisions and sustainable growth.
Lineage Forecasts $110M Boost from Warehouse Tech
Cold storage operator Lineage says rolling out its proprietary warehouse execution system LinOS across about half of its network could add roughly $110 million in annual EBITDA as automation and workflow optimization improve efficiency and reduce labor costs. The ambitious tech-led transformation highlights how internal digital platforms can unlock significant operational value even amid softer demand trends.
Webinars
2026 Robotics Industry Outlook
January 14th, 2026
12:00 PM ET - 11:00AM CT - 9:00AM PT